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Build Your Digital Marketing Skills

The past decade has seen the great boom of Social Media. Facebook, Instagram, YouTube, Twitter and many others have become deeply integrated in our lives, and the number of their users continues to grow exponentially.

What was once a tool for socialising has also morphed into an indispensable arm of sales and marketing for many businesses. This has in turn created job opportunities in the form of Digital Marketers. If you are one of those who are interested in picking up digital marketing skills, you’ll be glad to know you can now do it at zero cost!

Here are five platforms for you to choose from:


  1. Google Analytics

Google Analytics is one of the most popular free digital analytics tool in the market.  The tools will help you understand your customers and give you valuable insights for your business. Check out the Google Analytics Academy and go through the training videos. You can sit for the exam if you want to receive the certification. You can read more about the certification here.

Link: Google Academy

  1. Hootsuite

Hootsuite is a social media management tool that allows you to schedule and post updates for different platforms all at the same time. The free version enables you to manage three social media platforms and you can also perform social listening by adding streams to monitor other channels.

Link: Hootsuite Academy

  1. CXL

CXL is a platform that bring in-depth marketing, analytics and optimization content through their blog and online courses. They provide high value content that is worth your time if you have the desire to grow. Take a look at their free courses.

Link: CXL Free Courses

  1. LinkedIn Learning

LinkedIn is a fabulous social network specifically designed for career and business professionals to connect. You can build your resume and apply for jobs as well. LinkedIn Learning provides high-quality digital marketing courses by instructors who are well versed in the industry. LinkedIn Learning is available as a Premium monthly subscription for $29.99 but you can take advantage of the one-month free trial.

Link: LinkedIn Learning

  1. Hubspot Academy

HubSpot Academy provides free online training for inbound marketing, sales, and customer service professionals. They specialize in different digital marketing topics, and bite-sized lessons for professionals looking to grow their career and business.

Link: Hubspot Academy

If you are planning for a career switch or for personal development, take this opportunity to build your digital marketing skills. You will reap the harvest of your effort in due time.